Sales Appraisals Albany

Sales Appraisals Explained

Two-story house

Also known as a property appraisal, a sales appraisal is a key first step in selling your property. An accurate appraisal first and foremost answers the question: ‘How much is my property worth?’. When conducting a sales appraisal, we consider the estimated property value in relation to the current market conditions by considering similar homes that have been sold in the local area in the last 90 days. Once an accurate estimated value is determined we are ready to move to the next stage of selling your property.

What We Consider

There are multiple factors the experienced real estate agents at Wellington & Reeves consider when determining the value of your property:

Where Your Property Is Located

Location plays a significant role in sales appraisals. During an appraisal we consider the street, the suburb, the local attractions and surrounding amenities (e.g. local council zoning and school catchment areas).

Features of the Property

Property features include the property size and building structure, inclusive of the number and size of bedrooms, the number of bathrooms and other features such as carports and appliances.

Property Condition

The condition of your property is another significant factor that will impact on the estimated property value. During the property appraisal process we may also provide recommended property improvements to help increase market value and assist with sales opportunities with potential buyers.

Recent Sales in the Area and Local Market

At Wellington & Reeves we have a detailed understanding of the property market in Albany and surrounding suburbs. When assessing the value of your property we consider other similar, recently sold properties to make an accurate assessment of your property’s true value.

WR Management photo

Sell Your Property With Wellington & Reeves

By entrusting the sale of your property to Wellington & Reeves, you are assured the personal commitment of not only your Sales Representative, but the full team of local real estate agents in achieving your objectives.

Our activities are based and specialised in Albany, and we therefore have an intimate knowledge of the local property market in and around the Albany area.

This knowledge is invaluable when identifying the relevant market information required to establish a credible marketing price for your property.

Aerial shot of Albany

Your Marketing Plan

Our Sales Appraisal Process

We will take into account:

• A direct market comparison of your property with other similar properties currently for sale, and those recently sold in the same area;

• An assessment of the impact that the key marketing factors of your property will have on buyers. Features such as location, size and condition of your property;

• Current levels of supply and demand in the marketplace and prevailing market trends; and

• An impact assessment of the key marketing factors of your property.

Identifying and researching the most likely purchasers of your property is the foundation of a successful marketing campaign.

When you choose Wellington & Reeves to sell your property you are partnering with our entire sales team who are consistently active in Albany and the surrounding area.

House for sale

Marketing Package

To ensure maximum exposure of your property, we have developed a marketing package to suit your needs. This includes:

• Placement of a ‘For Sale’ sign in the most prominent position on the property; A large sign board can also be arranged.

• Photographs of the property will be displayed in our office window;

• Creation of an effective advertisement to place in selected newspapers, including the Albany Advertiser (Southern Living) and the Extra;

• Preparation of a property profile brochure for distribution to enquirers, other local agents and surrounding properties;

• Assurance that every qualified buyer will be shown through the property at mutually convenient times;

• Arrangement of Home Opens for weekends; and

• Creation of an effective advertisement promoting your property to the world via the internet on various websites.


Wellington & Reeves also advertise online with popular websites to maximize your property’s exposure in the marketplace.


Professional Photography

As part of your marketing package, we have professional photos taken by our exclusive master photographer, Steve Hancock from South Coast Media. This includes the option of using a drone.

Whether you’re selling a modest home, a mansion, a farm or even vacant land, Steve will help us, help you sell your property faster.

South Coast Media

Request a Sales Appraisal

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